About Us

Who we are. What we do.

Who and what is the Dog Business School?

Back in the day, we had to learn the hard way how to start and grow our own dog business. We were frustrated trying to make sense of the requirements, the educational landscape and the limited business focussed training courses available to us. Fast forward a few years and the opportunity arose for us to design and provide timely training courses designed for today’s more sophisticated professionals, with rich, relevant content delivered through a mixed and engaging blend of learning media.

The Dog Business School was established to help dog lovers and aspiring and active pet care professionals whether pet sitters, dog walkers, dog groomers, home boarders, day care providers, trainers, behaviourists or commercial care providers research, plan, to start, launch, grow and scale your businesses in a professional and ethical manner. 

With increasing demand, competitive forces and a burgeoning regulatory framework, it is important for pet-care professionals to be best equipped to meet these combined demands and expectations whilst fulfilling the vital role you play in helping pets and their owners receive the best possible care, welfare and enrichment.

The Dog Business School provides a range of courses and resources that will help the aspiring professional go from starting a dog business with the focus on the business knowledge, skills, services and resources, through to various Ofqual approved and accredited qualifications from the Open College Network.

Our courses aim to set an appropriate standard for canine oriented business skills as well as ensuring a suitable standard and approach towards the best possible care and welfare of animals.

The Dog Business School offers a wide variety of accredited and recognised practical and online courses.

Our Ofqual approved qualifications meet the standards set by the Animal Activity Licensing Regulations 2018.

A word from our founder, Randle Stonier

I decided to start the Dog Business School because of my frustration with a whole raft of training providers when we initially came to set up our own licensed home boarding, daycare and dog walking business.

I wanted fit for purpose ’knowledge nuggets’ – things I could consume from my mobile whilst out and about, ideally in 2 minutes, as well as videos, live coaching and personal accountability whenever possible. I also think learning should be fun.

But as importantly, I was irritated at the lack of transparency in the training space about what are really accredited courses – and when I say accredited, I want to know when I take a course that it’s OFQUAL ‘accredited’, or it’s not. DEFRA set the minimum qualification standards for dog licensing regulations in England, and I want to know if a course is formally recognised at a Governmental level. Don’t hide behind the ‘accredited’ label, when it’s only accredited by you and your mother-in-law. It doesn’t help my business to find out I’ve blown hundreds on a course that the regulations make mandatory only to find out it’s not officially recognised.

Also, it hacks me off when I book a course and subsequently find out I need to fork out another £150 for books as the specific course has no training resources included. Well fine, it’s probably reflected in the price – but tell me about it up front, so I can budget.

You could say I wasn’t overwhelmed by the training offerings or the transparency in the dog business world. So I vowed to set up and offer what I hope will be a series of relevant clear, unambiguous courses and resources that meet both the ‘canine’ side of setting up and running a professional dog-care business as well as the business side of a canine business.

Some courses and content will be OFQUAL accredited, some won’t. But we will be clear and transparent about what we’re offering and whether it’s OFQUAL accredited.

Randle Stonier
Founder

Meet the team

Meet the team behind Dog Business School.

Kate Middleton

Course Leader

Gill Harvey

Business & Operations Consultant

Rob Mynett

Learning & Development Consultant

Joanna Blicharz

Quality Lead

Scott Rhodie

Digital Leader

Randle Stonier

Founder

Our sister brands

DogBusinessSchool is part of Polkadott Consulting. Explore our other dog business related entities.

DogBusiness.co.uk

DogBusiness.co.uk is the home of Dog Business, and the sister brand of the Dog Business School.

DogBusiness.co.uk helps dog business professionals deliver dream dog experiences.

We provide forms, templates and documentation; design and deliver bespoke websites; and provide lots of useful links for dog businesses everywhere.

MyWaggyTails

MyWaggyTails Partners offer a range of professional dog-care services.

Our commitment to you is that MyWaggyTails is DBS/CRB checked, professionally trained in canine first aid and dog handling, insured, and where required, fully licensed.

MyWaggyTails Business

MyWaggyTails Business is a highly rated professional dog-care and marketing business. We provide people who might be nervous about going it alone with a helping hand through our ‘co-franchise’ service.

There are very good reasons why we’re rated 5 stars by both our local licensing authority and our customers.

When it comes to starting your own dog business, working with MyWaggyTails Business reduces your risks by benefitting from our expertise, creativity and proven processes.

If you’re thinking of setting up your own dog business we can help you make it happen.

From Wags To Riches

‘From Wags To Riches’, is what we call a ‘dogcast’ as opposed to a podcast, and it’s for dog lovers everywhere but specifically for dog related business owners and those perhaps aspiring to start one.